How We Review
Our goal is simple: tell you what is worth buying and who it suits, in plain language. Here is how a review gets made.
1. Pick the products
For each brand we start with its best sellers: the products most often named in editor roundups and the ones the brand itself features. We try to cover the range rather than a single category.
2. Gather the facts
We read the brand’s official product pages for descriptions, shades and ingredients, and compare them with independent ingredient analyses. We note ingredients, shades and other details, and we do not list prices because they change often. Check the brand’s site for current prices.
3. Read what others found
We read published reviews from beauty editors and testers, and summarize what they reported in our own words. We always link to the original so you can read the full piece. We do not copy their text.
4. First-hand experience, clearly labeled
Where one of our writers has used a product, that experience appears in a separate section called “My experience.” If that section is missing, the review is based on research and published testing, and we say so. We do not invent personal experience.
5. Score it
Each product gets an editorial rating out of five. It reflects the quality and fit of the formula, the strength of independent feedback, how it compares with alternatives, and the drawbacks reviewers raised. It is not an average of customer ratings.
| Score | What it means |
|---|---|
| 4.5 to 5.0 | Excellent, easy to recommend |
| 4.0 to 4.4 | Very good, with some trade-offs |
| 3.0 to 3.9 | Good for some people, not for everyone |
| Below 3.0 | We would look elsewhere |
6. Keep it current
We update reviews when prices, formulas or shades change, and the page shows the last updated date. Spotted a mistake? Tell us.
Money and independence
We earn commissions on some purchases made through our links. That never affects a rating. See our affiliate disclosure.